Beauty Industry

Diddy To Launch Fragrance with Parlux

Sean “Diddy” Combs will launch his first fragrance in five years.

Author Image

By: Marie Redding

Senior Editor

Music mogul Sean “Diddy” Combs will launch his next fragrance with Parlux – it is his first in five years. His last, “I Am King,” was launched by Estee Lauder, and won a Fragrance Foundation FiFi Award in 2009.

WWD reports it is still unnamed, but we can expect to see it on shelves by April or May 2015. Parlux is also home to fragrances by Rihanna and Jay Z.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters